BRIEF

Having just launched as a golf reseller, the client was looking to acquire new customers through paid channels and make their presence known in the market. The market is competitive with a small number of big players competing for customers.

METHOD

Google Ads

Starting from scratch, I used software to set-up, segment and optimise the product feed for Google Shopping campaigns. This included mapping essential attributes as well and optimising product titles and descriptions to include primary and secondary keywords.

I launched the campaign which saw strong initial conversions. I then segmented the winning categories and scaled the campaigns using Target ROAS bidding, protecting spend and maintaining performance.

I tested a number of other campaigns, including Dynamic Search Ad campaigns and brand campaigns to acquire long tail, high intent searchers for specific golf gear.

Meta Ads

For Facebook Ads and Instagram Ads I leveraged the product feed to segment products categories using the Facebook Catalog. I was then able to create Dynamic Product Ads, with messaging tailored to that specific product type, showing the most popular products first.

I also set up various promotional discount campaigns throughout this period, briefing in creative and using lookalike audiences using customer data.

I was also able to create a remarketing campaign, targeting those who recently viewed or added a specific product to basket using dynamic product ads. These have  higher conversion rate as the prospects have shown interest in the product already.

RESULTS

Google Ads

Last three months of results:

• Sales = 1,110.54
• Revenue = £3177,002.14
• Ad spend = £47,989.85
• ROAS (Return on Ad Spend) = 3.69

Meta Ads

Last three months of results:

• Sales = 447
• Revenue = £63,498.96
• Ad spend = £11,521.03
• ROAS (Return on Ad Spend) = 5.51